The name blog first came into use around the late 1990s. Having developed from just a simple online diary, the modern blog has grown to be an important tool improving search engine result placements. Technological advancement coupled with competition has triggered the need for better visibility by websites leading to emergence of guest blogging.It is typically a way of boosting or increasing blog visitors where a blogger produces posts which are to be published in a different bloggers blog site. It can be said to function in a couple of ways, a blogger can write a post to be published in some other bloggers website or he can get another blogger to write content for his blog.
The key advantage of investing in guest blogging is the resulting significant traffic. The traffic realized is also good quality in that the visitors tend to stay longer to read through the information as opposed to stumble upon visitors who don’t really visit for long. This translates to reduced bounce rates as the volume of stumble upon visitors is decreased and alternatively replaced by designated visitors with log in times of up to five minutes.
They may also help raise a website’s visibility online. Building a domain reputation is extremely important today, particularly with online marketing. It is not enough to simply build a site without putting in the time and effort required to do well. Those webpages containing pertinent keywords and phrases will have the best chances of showing up high in the search engine results for specific search phrases along with increasing their authority.
Besides gaining an overall increase in traffic, guest blogging can be implemented as a tool to increase the amount of daily subscribers to your site. This is particularly through link building.With these, the blogger is at liberty to incorporate links. The greater the links pertaining to a site online, the higher the website is placed in the search results. In short, the more the guest blogs bearing links to your site, the better your search engine result placement. Guest blogging can therefore be stated to optimize a sites visibility.
Thus, it can conclusively be said that guest blogging is a key tool for online marketing and search engine optimization. It’s very important in backlink building to a site. This is very significant in attracting traffic. Promotion of product demands targeted traffic hence guest blogging can equally be said to be crucial in product marketing. As a search engine optimization method, it is handy in market segments that mainly depend on link building methods as a means of product marketing. If used to potential, a site can achieve spectacular placement result in Google, Yahoo, and Bing among various other search engines.
Marketing on Craigslist has increased in popularity in recent years. It looks like it’s starting to peak out because of the confusion of working with the uncertainty of Craigslist. The classified site is a great place to promote cost per action programs because you have so many different categories and sub-categories to choose from on there. However, there are some things that need to be pointed out as you are promoting CPA programs on Craigslist.
First of all, you really need to make sure you are promoting the right program in the right Craigslist category. If it’s not in the right place that will get you flagged alone. Therefore, no matter what the program is all about before you just slap it anywhere thinking the title of the program looks appealing.
Before you even start promoting though, set up an account and verify it with your phone number. You can verify multiple accounts if you know multiple people who will allow you to use their phone number for Craigslist verification.
Verifying your account will enable you to post your ads more smoothly and also decrease the likelihood of Craigslist flagging or ghosting your ad.
What you never want to do is just slap the affiliate link right into the ad. You need to make sure you have a blog, website or some sort of splash page to transition people to your affiliate link because you will be flagged in a hear beat.
Now if you are going to use your affiliate link, at least use it as an anchor text. You can Google HTML anchor text codes to learn how to use it on Craigslist. Or you can look through the Craigslist forum and find the code in there as well.
You can also use images in the ad and link it to the affiliate link you are promoting. If you are going to go this route just make sure you are not committing trademark infringements or if the image is inappropriate for the ad. For example, you don’t want to grab an image of a tomato if you are placing an ad in the garage sale section. Find an image that is related to the CPA program you are promoting so you can make things look a little more uniform.
You’ve come to the point where all research is complete. You have reviewed multiple articles and blogs that were resourceful. Some of them filled with too much technical content; some were over worded, which let’s face it, got lost in translation or you and Google became well acquainted; some articles were immaculately well written that it gave you sense of hope to strive for your goals. This leads into jotting down business plans and ideas for your future business.
So you have your business plans written in notebooks, some on index cards and sticky notes. Now that your ideas are on paper and out of your head, where do you start from here? First, all of your plans should be in one centralized location; not scattered on different pieces of paper. After all of the hard work and effort to research your niche and targeted audience, you now have to decide when and/or how to make this gigantic leap to start an online business. At that very moment, your heart is racing and anxiety kicks in as you think about finances, family, resources, and your future. At the same time you’re excited that your dream of owning a new business is becoming a reality. I have listed 5 key steps to get you started on your venture.
1. Build your website with great CONTENT and KEYWORDS. Showcase your products with clear pictures. The majority of consumers are visual and they will notice a picture before reading a paragraph. If the picture is captivating, their next step will be to look for the detailed (but brief) content about the product. If your website is unprofessional with lack of content and looks “scammish”, don’t expect that consumer to stay on your website long. I’ll give them 30 seconds at the max. Your website should be as interesting and exciting as a short descriptive book. The more they look through the website, the less likely they would want to leave and will continue to browse to see what else you have to offer. Keep it appealing.
2. OBTAINING customers and BUILDING your CUSTOMER BASE. Traffic towards your website is a key to increased conversion rates. But how you might ask?
a. Social Networking-Facebook, Twitter, Google, etc. Get with today’s times and start an account with a few social networking sites. Create a page for your business and ask your friends to share your page. You will be amazed how the word spreads on these sites. Make sure you consistently engage with your audience to maintain their trust and loyalty to your business. It also never hurt to run Promotions or Giveaways on your pages. Think outside the box to promote your business. This is one of the best ways to increase traffic toward your website.
b. Engage in Search Engine Optimization (SEO), Article Directories, Blogs, and post videos onto YouTube.
c. Some old fashioned approaches can get your name out there as well. Such as, acquiring an article in the section of your local newspaper or leaving business cards in area where consumers will notice. Be creative with advertisements.
3. STICK WITHIN YOUR BUDGET. As a new business owner, you should not go over your budget. The worst thing to do is having a business and cannot maintain finances. You must discipline yourself, as other successful business owners have, in this area. Keep a close eye on your checks and balances. Not good with numbers? I suggest a personal accountant should be in tow.
4. Keep your business plans UP TO DATE. This is a routine practice for active entrepreneurs. In today’s society, inspiration is all around us. We thrive on being in the “now” so why not keep our business plans updated. Your business plans are like blueprints.
5. LEARN THE VIRTUE OF PATIENCE. After weeks/months of marketing (which should remain consistent), your marketing efforts will pay off, but in due time. 1000+ customers a day will not happen overnight. Consumers can be somewhat hesitant when it comes to visiting and/or shopping at a new business. Your convincing content should put them at ease. First impressions are very important. Make sure you strive to make a good reputation for your business and yourself.
Are you willing to invest in a more long-term and reliable organic traffic source for your website? Then let’s look at a search engine that can assist you in increasing your traffic.
Interview an Influencer or Get Interviewed by a High-traffic Website
Have you heard of Tim Ferriss, the author of the Four-Hour Work Week?
His podcast is nowadays a staple content type that he provides to his viewers. Tim’s show has world-class performers who share their insights on a variety of topics, and he is well-liked on social media. Do Tim’s fans enjoy the show? So far, the show has received over 50 million downloads. On most days, it’s the most popular business podcast on iTunes.
Interviews, whether on video or audio, are inherently conversational, lively, and engaging. The great aspect is that it’s a win-win situation for both sides. The interviewer is exposed to a new audience, while the interviewee is able to provide his website visitors with new fascinating and authoritative information. You can ask an industry influencer to share your interview with their followers on social media if you interview them. Consider the organic traffic you’ll get from their social media followers, which number in the hundreds of thousands. Consider the level of interest generated by a prior Derek Sivers interview on the Tim Ferriss Show. Derek shared the show’s URL with his 283K followers on Twitter. It won’t hurt if you establish a relationship with the influencer as a result of the interview.
Similarly, being interviewed by a high-ranking website can result in a significant increase in search engine traffic. Harsh Agrawal’s blog, Shoutmeloud, received 35,000+ views in a single day after he was profiled by YourStory. That was the blog’s most popular search engine traffic source (with 600,000+ monthly visitors). Because interviews provide consolidated value, they can be used as a long-term lead generating source for your company. Consider how many bloggers you’ve learned about through interviews on YouTube and other high-authority websites.
You may also conduct a Reddit AMA if you have a very compelling storey to tell. Mateen’s AMA got about generating $85,000 in profit by selling TeeSpring shirts/hoodies received 2000 page views. He also boosted the number of visitors to his website on a daily basis.
By registering as a source with HARO, you can also answer queries from journalists. On HARO, Christopher from Snappa came across this question from Inc Magazine about the future of content marketing. He swiftly responded with a thorough response. He was mentioned in Inc a few weeks later as a result of this. HARO is an excellent strategy to have your brand mentioned on authoritative news sites such as Entrepreneur and Inc. Those backlinks will enhance your search engine traffic and increase your marketing strategy by improving your reputation in Google’s eyes. Contact an SEO agency to find out how you can do this and how they can manage it for you while you work on the bottom line of your business.